Our purpose

Familiar songs.
Modern understanding.

AB Kids turns the comfort and rhythm of familiar childhood rhymes into thoughtful new songs that help families talk about life today.

Why we exist

Children inherit old stories—and meet a changing world.

Traditional rhymes are memorable because they are rhythmic, repeatable and shared across generations. AB Kids uses those familiar starting points, alongside wholly original ideas, to create companion songs about experiences children encounter now.

Modern ideas, made singable

Living safely

Consent, personal boundaries, truthful communication, online safety, road safety and asking a trusted adult for help.

Living together

Kindness, inclusion, turn-taking, different families, cultures, abilities and respectful disagreement.

Living on our planet

Nature, clean transport, storms, water, wildlife, repair, reuse and care for shared places.

Looking forward

Curiosity, creativity, technology, testing ideas, problem-solving and deciding how tools should help us.

A conversation, not a curriculum

Made to help grown-ups and children wonder together.

AB Kids songs support family and educator conversations. They are not a substitute for teaching, professional advice or a school curriculum, and AB Kids does not claim government approval.

Respecting creative and traditional material

Where a song draws inspiration from a familiar rhyme, the connection is explained as inspiration—not as an offer of the original recording. AB Kids publishes recordings and creative material it owns or is authorised to use. Traditional-source and rights checks form part of our review process.

Read our content and review standards